Real-size human skeleton made from pressed flowers
Life is an endless circle of birth and death. Celebration for the newborn and grieve for the one we loose. Both are two very important faces on one coin and nature balances them in its own way. Sometimes in the process of maintaining this balance, the bleeding is more apparent than the healing.
Similar to this, on March 11th 2011 Japan was struck by an earthquake and tsunami, leaving it with the appalling after effects. A whole nation dealt with unprecedented loss of human lives making funeral an everyday Calvary.
Reflecting on the immensity of these events, Japanese funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad that would break the monotony of colours so prevalent in the industry, as similar to other cultures Japanese funeral are subdued events with prominence of black and white only.
So here is the result of that, by creative director Mari Nishimura, a life size human skeleton made up of pressed flowers giving a picture of life and death, hope and despair, beauty and tragedy.